Corporate Communication: A Guide to Theory and Practice

＜p＞The ＜strong＞Sixth Edition＜/strong＞ of ＜strong＞Corporate Communication: A Guide to Theory and Practice＜/strong＞ continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose.＜/p＞ ＜p＞New to This Edition:＜/p＞ ＜ul＞ ＜li＞A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media.＜/li＞ ＜li＞Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability.＜/li＞ ＜li＞New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestl?.＜/li＞ ＜/ul＞ ＜p＞＜strong＞Corporate Communication＜/strong＞ is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.＜/p＞画面が切り替わりますので、しばらくお待ち下さい。 ※ご購入は、楽天kobo商品ページからお願いします。※切り替わらない場合は、こちら をクリックして下さい。 ※このページからは注文できません。